Liverpool please register record contract with New Apparel
Liverpool – Liverpool will no longer charge a Warrior logo on uniforms and equipment they wear next season. They have just announced a deal with New Balance, which will take effect next season.
Sports equipment company based in Boston, USA, it took over an agreement between Liverpool with Warrior. Warrior is a subsidiary of New Balance, formerly binding cooperation during the six years since the 2012-2013 season.
If the previous value of cooperation Liverpool-Warrior in the figure of 25 million pounds a season, that number is expected to rise significantly with the new agreement. Reportedly the total value of the whole package of cooperation in the range of 300 million pounds, although not yet certain how long its duration. Liverpool simply stating this is a multi-year deal and is the largest in the history of the club.
“We are very happy to announce the sponsorship cooperation with one brand of sports equipment in the world, which is a record breaker for this club,” said Chief Commercial Liverpool, Billy Hogan.
“As Liverpool FC, New Balance has more than 100 years of heritage and global footprint. Not only known for technical innovation across a variety of sports, but they also exist in many countries around the world, all of which will bring LFC uniform. We are very pleased to join with them, “he added.
Besides Liverpool, three other teams that Stoke City, Porto, and Sevilla will also be sponsored by New Balance. While Warrior itself will continue their work in the world of lacrosse and ice hockey.